Web Site Crawler

SiteMap Generation

On-Page SEO

The purpose of SEO

Making an on-going effort in search engine optimization (SEO) is fundamental and unavoidable. SEO can improve your web site's chances to be found just when a potential customer is looking for a deal or searching for the information that you can provide.

It is important to understand what matters to search engines the most? You must learn to balance between pleasing your visitors/customers and meeting the criteria of Google, Bing, and other search engines (thankfully, they're working towards making these goals equal). How can SEO help your web presence become more profitable?

The goal of genuine SEO isn't to cheat or "fool" the search engines. On the contrary, the purpose is to:

  • Create a great, clear user experience.
  • Make your intentions and value to customers transparent to search engines so they can recommend your website for relevant searches.
  • To some extent, do better than your competitors.

What Search Engines Are Looking For

Search engines have high standards in referring users to the most relevant web sites and resources, based on search keywords. So what defines relevancy?

Content

The relevancy of content is assessed by the title, headers, the text on the page and certain key elements, such as link anchors and image descriptions.

Performance

Does your site load fast and works smoothly, without errors? Does it have missing pages, broken links?

Reputation

Does your site rank high among other web sites, preferably having a similar theme? Do they link to you on relevant topics?

User Experience

How does the site look? Is it easy to navigate around? Is it clear from spam?

What Search Engines Are NOT Looking For

  • Keyword Spam: too many keywords stuffed in the text. Write your content naturally, respect the reader.
  • Bad User Experience: don't make users wait - they are impatient. Make navigation super simple, be careful with excessive ads, forms, frames etc.
  • Purchased Links: Inbound links, especially from sites that have a bad reputation, are not worth paying for as far as SEO is concerned. Try to entice the owners of an external resource by an interesting service, an insightful article or do your best at sharing your skills on social networks.
  • Meta keywords: there is in fact no point in populating this tag - search engines no longer look there when they are considering the relevancy of your site.
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